RESUME

Download Resume

As a UX and Site Designer and E-Commerce Director, I am able to employ a creative and thoughtful skill set in order to solve usability issues with long term results. With over 10 years of prior experience in Sales Operations, my career has focused on data analytics and managing teams to consistently achieve business goals. My ability to communicate with a variety of stakeholders combined with my leadership experience have allowed me to forge crucial connections between business objectives and user behavior.

SKILLS

UX Design Practices:

UX & UI Design, Information Architecture, Competitive Analysis, User Research, Affinity Mapping, Persona Creation, Sketching, Wireframing, Prototyping, Presenting, Storytelling, Visual Design

Business Practices:

Forecasting, Sales Analytics, Sales Planning, Logistics and Inventory Management, Project Management, P&L Budget and Cash Flow Management

SOFTWARE

Sketch, Figma, InVision, Zeplin,

Adobe Creative Suite, Google, Analytics, Sage CRM, Sharepoint

INTERESTS

Hiking/Camping, Photography,

Gaming, Travel, City Exploration

EDUCATION

MBA- Management,

Capella University

Bachelor of Arts – Sociology,

University of Wisconsin - Madison

UX Design Immersive,

General Assembly

EXPERIENCE

Director, Digital Experience

The Fragrance Group, New York, NY

March 2020

Principle Director for www.so-avant-garde.com, www.mindgamesfragrance.com, www.thefragrancegroup.net.
Oversee corporate website redesign project and digital marketing initiatives across e-commerce channels.
Employ UX methodologies to ensure digital product follow usability best practices and are optimized for integration with digital marketing strategies.

User Experience Designer (Consultant)

Inner Strength Foundation, Philadelphia, PA

January 2019

Lead heuristics analysis and re-design of navigational flow.
UX research, usability testing, wireframing and prototyping for website re-design.

User Experience Design Consultant

LineUp ios App, New York, NY

November 2019

Spearheaded crowd-sourcing app redesign using double-diamond UX methodology.
Carried out UX research, usability testing, wireframing and prototyping for multiple app iterations.

User Experience Design Immersive (UXDI)

General Assembly

October 2019

Full time immersive student in the User Experience Design program that included over 400 hours of professional training over ten weeks.
Utilized a hands-on approach to practice user-centered design methods, design thinking skills, team collaboration, and client relations.

Operations Manager, North America

Memo America/Memo International SA, New York, NY

November 2018 – September 2019

Spearheaded North American distribution for Memo Paris, Floraiku, and Hermetica fragrance brands.
Lead net ship, wholesale, and retail promotions for key retailer accounts, exceeding +20% of sales goals in the first six months of distribution.
Lead shipping, logistics planning, and warehousing for all brands
Handled forecasting, purchasing, and allocating for live and collateral for launches, new door openings, and daily sales operations.

Key Account Manager

International Cosmetics and Perfumes Inc, New York, NY

July 2013 – November 2018

Managed net ship and wholesale of key retailer and secondary channel accounts for Creed and Hanae Mori brands.
Responsible for aligning dept with overall company initiative of +18% year over year sales increase.